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IOARP Journal of Management and Leadership

Strategic Management: Case Study of a UK Retailer


Xue T'ao, Nadhirah Zaimi, Jono Santoso


Tesco is the third-largest retailer in the world measured by gross revenues and ninth-largest retailer in the world measured by revenues. This paper analyses the strategic management at Tesco in different dimensions. We attempt to study its business economics using objectives and mission statement, PESTEL analysis, and SWOT analysis. We analyse its strategy and processes by evaluation of the alignment of company’s direction with its vision statement, and through the use of balance scorecards and utilising game theory technique. We also explore the aspects of international expansion strategy of Tesco by evaluating various positional international markets and through employing PEST analysis.

International Expansions, PESTEL Analysis of Tesco, SWOT Analysis of Tesco, PEST Analysis of Tesco, Game Theory

 

IOARP Journal of Management and Leadership
Volume 4
Issue 1, March 2019
30 March 2019
IOARP Journal of Management and Leadership (JML)
15 April 2019
1 - 13
GDL-JML04-001
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