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IOARP Journal of Management and Leadership

Developing a Marketing Plan to Introduce Hair & Beauty Products


Yousaf Raheel


This paper provides a marketing plan for a proposed Head & Shoulders Olive Oil Extracts shampoo brand. Internal and external market analysis has been provided using SWOT, PESTEL, and Porter 5 Force Model. A thorough marketing strategy has been provided though 4 Ps Marketing Mix model along with a detailed assessment of value to consumers as a consequence of the marketing strategy.

Marketing Plan, Hair & Beauty Products, SWOT, Porter’s 5 Force Model, PESTEL, Marketing Mix, Customer Value

IOARP Journal of Management and Leadership
Volume 4
Issue 2, June 2019
30 June 2019
IOARP Journal of Management and Leadership (JML)
15 July 2019
14 - 22
GDL-JML04-002
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