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Proceedings of the IOARP International Conference on Management, Leadership, and Entrepreneurship

Strategic Planning in Small and Medium Enterprises: An Action Research Case Study focusing International Expansion


Y Raheel, M A Shahzad, R Ahmed


This research is based on a case study of an SME planning to expand internationally and focuses on various important aspects of strategic planning. It helps formulate an effective strategic plan to drive a smooth and profitable international expansion. This research utilizes different qualitative and quantitative approaches as methodology. The findings of this research are not only beneficial for the concerned organization but also for other SMEs interested in international expansion. This paper provides a much needed insight into the operations of small and medium enterprises. It also highlights critical challenges an organization must be prepared to face during expansion. Internal organizational analysis focusing on issues such as product range, procurement, capital requirements and logistics while external analysis focusing on environment analysis, customer analysis, competitor analysis and advertisement strategy has been conducted.

Strategic planning, small and medium enterprises, international expansion, internal analysis, external analysis. 

Proceedings of the IOARP International Conference on Management, Leadership, and Entrepreneurship
2015
18-19 December, 2015
London, United Kingdom
Proceedings of the IOARP International Conference on Management, Leadership, and Entrepreneurship (IOARP ICMLE 2015)
15 April 2016
8
GDL-ICMLE15-003
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