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Proceedings of the IOARP International Conference on Management, Leadership, and Entrepreneurship

Developing a Marketing Plan to Introduce Hair & Beauty Products


Yousaf Raheel


This paper provides a marketing plan for a proposed Head & Shoulders Olive Oil Extracts shampoo brand. Internal and external market analysis has been provided using SWOT, PESTEL, and Porter 5 Force Model. A thorough marketing strategy has been provided though 4 Ps Marketing Mix model along with a detailed assessment of value to consumers as a consequence of the marketing strategy.

Marketing Plan, Hair & Beauty Products, SWOT, Porter’s 5 Force Model, PESTEL, Marketing Mix, Customer Value

Proceedings of the IOARP International Conference on Management, Leadership, and Entrepreneurship 2017
9-10 December 2017
London, United Kingdom
Proceedings of the (IOARP ICMLE 2017) IOARP International Conference on Management, Leadership, and Entrepreneurshi
31 January 2018
19 - 27
IDL-ICMLE17-003
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