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IOARP Journal of Management and Leadership

Internal and External Analysis of a UK Retailer and Identification of Variables for Assessment


Braydon Guascoine, Surintan Binti


Before devising a strategy, it is requisite to perform the internal and external analysis of the company to better understand its market position. This paper aims to provide a detailed assessment of the UK retailer Sainsbury’s through PEST analysis, Porter’s Five Force model, SWOT analysis, 7S model and a brief financial position analysis. The research will not only help identify the current position and future opportunities for Sainsbury’s but will also help identify the variables through which other UK retailers could be assessed in future.

Internal and External Analysis, PEST, Porter’s Five Force Model, 7S Model, SWOT

IOARP Journal of Management and Leadership
Volume 2
Issue 3, September 2017
30 September 2017
IOARP Journal of Management and Leadership (JML)
15 October 2017
47 - 53
IDL-JML02-005
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