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IOARP Journal of Management and Leadership

An Evaluation of the Fresh Fruit and Vegetable Supply Chain of a UK Retailer

Braydon Guascoine, Surintan Binti, Zhang Yongtan

With over 1100 stores nation-wide and revenue of more than £23 billion Sainsbury’s is one of the UK’s largest retail groups. This paper provides a much-needed insight into the supply chain of Sainsbury’s in context of fast-spoiling fresh fruit and vegetable product line. A detailed overview of literature has been conducted to highlight the best practices in supply chain management process which has helped identify important components of the SCM an organisation should focus on. With the help of this overview, questionnaires were prepared to conduct a survey from the customers and the staff of Sainsbury’s. As a result of this survey, critical problems in Sainsbury’s supply chain management process for fresh fruit and vegetables were identified


Supply Chain Management, Sainsbury's, Primary Data Analysis

IOARP Journal of Management and Leadership
Volume 2
Issue 4, December 2017
31 December 2017
IOARP Journal of Management and Leadership (JML)
15 January 2018
54 - 68
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