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IOARP Journal of Management and Leadership

IOARP Journal of Management and Leadership

Volume 2, Issue 1, March 2017

IOARP Journal of Management and Leadership offers a platform for academics, scientists, researchers, and practitioners to publish their articles focusing theoretical and practical aspects of management and leadership. Besides accepting author contributions on core topics in management and leadership, we are particularly interested in manuscripts employing interdisciplinary approaches potentially drawing from domains such as; engineering and physical sciences, social sciences and humanities, and life, health, and biomedical sciences.

Authors are invited to submit their contributions in form of theoretical and empirical papers employing qualitative, quantitative and critical methods, action-based research, and case studies, on all topics of Management and Leadership.

Volume 2
Issue 1, March 2017
IOARP Journal of Management and Leadership (JML)
15 April 2017
Dr M Adeel
Copyright © 2015-2021 IOARP

Journal Homepage on Global Digital Library

Integrated Marketing Communication Strategy: Launching a Beverage Product in South Asian Markets

Yousaf Raheel

This paper provides an integrated marketing communication strategy for launching a beverage product in Pakistan. Context analyses conducted as part of this study include internal and external analysis, business analysis, stakeholder analysis, and customer analysis. In context of marketing communication strategy, this research includes SMART marketing communication objectives, a detailed discussion on considerations in developing marketing communication strategy, a comprehensive strategy to achieve marketing communication objectives, and discussion on the mechanism of controlling and evaluation of marketing communications plan. It is important to highlight that although in this work, a focus has been placed on the consumer market of Pakistan, due to socio-cultural and demographic similarities between the countries in South Asia, this strategy will prove equally effective in India, Bangladesh, Afghanistan, Sri Lanka, Maldives, Nepal and Bhutan.


Understanding Employee Retention: Processes, Best Practices, Myths, and Important Factors

Assem Bin Bandar, Ahmed Alhoqail, Jiangling Liu

The study describes the relationship between the Human Resource Management practices and the employee retention. It has become essential to retain the best employees to the organisations performance. The research reviews relevant literature to identify HR practices that influence the employee retention and also the effect on the overall organisational performance by retaining the right and efficient employees. Therefore, it is important to have a productive and efficient workforce to collectively focus on the organisation’s success. In this paper we provide highlight the importance of employee retention in HRM, discuss the critical process and best practices in employee retention, briefly summarise the myths in the context, and provide a detailed discussion on the factors affecting employee retention.