Internal and External Analysis of a UK Retailer and Identification of Variables for Assessment

Braydon Guascoine, Surintan Binti

Before devising a strategy, it is requisite to perform the internal and external analysis of the company to better understand its market position. This paper aims to provide a detailed assessment of the UK retailer Sainsbury’s through PEST analysis, Porter’s Five Force model, SWOT analysis, 7S model and a brief financial position analysis. The research will not only help identify the current position and future opportunities for Sainsbury’s but will also help identify the variables through which other UK retailers could be assessed in future.

More...

Efficient Market Hypothesis: An Evaluation of the Efficiency of Indian Capital Markets

Bernd Sanger, Emine Beyza Arikan, Mehul Mehta, Asma Hosseini

Market efficiency refers to the accuracy and quickness with which prices reflect market related information. Decisions of investment by an investor in a market is influenced by many factors, one of the most important is the market efficiency. Research reveals that if a market is efficient, it is extremely difficult to make excessive returns. In an efficient market there exist next to none undervalued securities. With the first stock exchange started functioning in 1875 Indian stock markets have been lucrative for the traders from around the world. This paper attempts to analyse the efficiency of the Indian capital markets. Research from the literature and the interviews of the renowned investors have been used to reach a conclusion. Some tips in context of investment strategy have also been provided.

More...