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IOARP Journal of Management and Leadership

IOARP Journal of Management and Leadership

Volume 1

IOARP Journal of Management and Leadership offers a platform for academics, scientists, researchers, and practitioners to publish their articles focusing theoretical and practical aspects of management and leadership. Besides accepting author contributions on core topics in management and leadership, we are particularly interested in manuscripts employing interdisciplinary approaches potentially drawing from domains such as; engineering and physical sciences, social sciences and humanities, and life, health, and biomedical sciences.

Authors are invited to submit their contributions in form of theoretical and empirical papers employing qualitative, quantitative and critical methods, action-based research, and case studies, on all topics of Management and Leadership.


Volume 1
Issue 1, December 2016 |

IOARP Journal of Management and Leadership (JML)
15 January 2017
JML01
8
Dr M Adeel
www.jml.ioarp.org
Copyright © 2015-2020 IOARP

Journal Homepage on Global Digital Library
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Creating Brands for Airline Industry – Marketing Planning to Launch a Commercial Helicopter Service

Adnan Ashraf, Yousaf Raheel, Muhammad Adeel, Asghar Hussain

Over the years, tourism industry has remained a key player in Pakistani economy. It has although seen its worst downfall in history due to the incidents of terrorism in the past 15 years, in the recent years, this industry is on the rise/booming again. Airline industry has played a key role in connecting far-flung tourist heavens of Pakistan to the mainland. After researching the Pakistani airline industry, this work provides a preliminary marketing plan for a proposed commercial helicopter service for a leading airline in Pakistan. The paper includes a comprehensive internal and external analysis of the airline to assess the feasibility of the proposed service. Besides providing a situation analysis, this paper also includes a detailed 4 Ps analysis, and an evaluation of value addition for the consumer in the proposed marketing strategy.

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