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IOARP Journal of Management and Leadership

IOARP Journal of Management and Leadership

Volume 2

IOARP Journal of Management and Leadership offers a platform for academics, scientists, researchers, and practitioners to publish their articles focusing theoretical and practical aspects of management and leadership. Besides accepting author contributions on core topics in management and leadership, we are particularly interested in manuscripts employing interdisciplinary approaches potentially drawing from domains such as; engineering and physical sciences, social sciences and humanities, and life, health, and biomedical sciences.

Authors are invited to submit their contributions in form of theoretical and empirical papers employing qualitative, quantitative and critical methods, action-based research, and case studies, on all topics of Management and Leadership.


Volume 2
Issue 1, March 2017 | Issue 2, June 2017 | Issue 3, September 2017 | Issue 4, December 2017 |

IOARP Journal of Management and Leadership (JML)
15 April 2017
JML02
68
Dr M Adeel
www.jml.ioarp.org
Copyright © 2015-2020 IOARP

Journal Homepage on Global Digital Library
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An Evaluation of the Fresh Fruit and Vegetable Supply Chain of a UK Retailer

Braydon Guascoine, Surintan Binti, Zhang Yongtan

With over 1100 stores nation-wide and revenue of more than £23 billion Sainsbury’s is one of the UK’s largest retail groups. This paper provides a much-needed insight into the supply chain of Sainsbury’s in context of fast-spoiling fresh fruit and vegetable product line. A detailed overview of literature has been conducted to highlight the best practices in supply chain management process which has helped identify important components of the SCM an organisation should focus on. With the help of this overview, questionnaires were prepared to conduct a survey from the customers and the staff of Sainsbury’s. As a result of this survey, critical problems in Sainsbury’s supply chain management process for fresh fruit and vegetables were identified

 

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Internal and External Analysis of a UK Retailer and Identification of Variables for Assessment

Braydon Guascoine, Surintan Binti

Before devising a strategy, it is requisite to perform the internal and external analysis of the company to better understand its market position. This paper aims to provide a detailed assessment of the UK retailer Sainsbury’s through PEST analysis, Porter’s Five Force model, SWOT analysis, 7S model and a brief financial position analysis. The research will not only help identify the current position and future opportunities for Sainsbury’s but will also help identify the variables through which other UK retailers could be assessed in future.

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Efficient Market Hypothesis: An Evaluation of the Efficiency of Indian Capital Markets

Bernd Sanger, Emine Beyza Arikan, Mehul Mehta, Asma Hosseini

Market efficiency refers to the accuracy and quickness with which prices reflect market related information. Decisions of investment by an investor in a market is influenced by many factors, one of the most important is the market efficiency. Research reveals that if a market is efficient, it is extremely difficult to make excessive returns. In an efficient market there exist next to none undervalued securities. With the first stock exchange started functioning in 1875 Indian stock markets have been lucrative for the traders from around the world. This paper attempts to analyse the efficiency of the Indian capital markets. Research from the literature and the interviews of the renowned investors have been used to reach a conclusion. Some tips in context of investment strategy have also been provided.

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Analysis of Efficient Market Hypothesis and Behavioral Finance

Emine Beyza Arikan, Bernd Sanger, Mehul Mehta

The efficient market hypothesis suggests that at any given time in a capital market, the prices of stock reflect all available information. Hypothesis implies that it is impossible to beat the market because the market price always incorporates all the relevant information that may influence the price of a stock. Some researchers, based on the historic evidence, contradict with this hypothesis and challenge the presence of a perfect rationale behind the hypothesis. Behavioural finance on the other hand combines behavioural and cognitive psychological theory with economics and finance to provide explanations behind the irrational financial decisions investors make. Using these theories, behavioural finance explains stock market anomalies such as severe rises or falls in stock price. Behavioural finance assumes that both information structure and the characteristics of market investors influence investment decision of the individuals. This paper provides a thorough analysis of efficient market hypothesis and behavioural finance by taking into account the literature and market statistics.

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Understanding Employee Retention: Processes, Best Practices, Myths, and Important Factors

Assem Bin Bandar, Ahmed Alhoqail, Jiangling Liu

The study describes the relationship between the Human Resource Management practices and the employee retention. It has become essential to retain the best employees to the organisations performance. The research reviews relevant literature to identify HR practices that influence the employee retention and also the effect on the overall organisational performance by retaining the right and efficient employees. Therefore, it is important to have a productive and efficient workforce to collectively focus on the organisation’s success. In this paper we provide highlight the importance of employee retention in HRM, discuss the critical process and best practices in employee retention, briefly summarise the myths in the context, and provide a detailed discussion on the factors affecting employee retention.

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Integrated Marketing Communication Strategy: Launching a Beverage Product in South Asian Markets

Yousaf Raheel

This paper provides an integrated marketing communication strategy for launching a beverage product in Pakistan. Context analyses conducted as part of this study include internal and external analysis, business analysis, stakeholder analysis, and customer analysis. In context of marketing communication strategy, this research includes SMART marketing communication objectives, a detailed discussion on considerations in developing marketing communication strategy, a comprehensive strategy to achieve marketing communication objectives, and discussion on the mechanism of controlling and evaluation of marketing communications plan. It is important to highlight that although in this work, a focus has been placed on the consumer market of Pakistan, due to socio-cultural and demographic similarities between the countries in South Asia, this strategy will prove equally effective in India, Bangladesh, Afghanistan, Sri Lanka, Maldives, Nepal and Bhutan.

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