Internal and External Analysis of a UK Retailer and Identification of Variables for Assessment</p>

Babar Zaman; Mohammad A Shahzad

IOARP Journal of Business and Management

Internal and External Analysis of a UK Retailer and Identification of Variables for Assessment

Babar Zaman, Mohammad A Shahzad

Abstract

Before devising a strategy, it is requisite to perform the internal and external analysis of the company to better understand its market position. This paper aims to provide a detailed assessment of the UK retailer Sainsbury’s through PEST analysis, Porter’s Five Force model, SWOT analysis, 7S model and a brief financial position analysis. The research will not only help identify the current position and future opportunities for Sainsbury’s but will also help identify the performance variables through which other UK retailers could be assessed in future.

Keywords Internal and External Analysis, PEST, Porter’s Five Force Model, 7S Model, SWOT

Journal IOARP Journal of Business and Management
Volume Volume 1
Issue Issue 1, December 2016
Date Published 31 December 2016
Published in IOARP Journal of Business and Management
Date Appeared in GDL 15 January 2017

Journal Homepage on Global Digital Library

2029 Downloads