IOARP RESEARCH BLOG
Renowned researchers in academia and industry publish their blogs with IOARP on cutting-edge research, recent innovations, and novel research directions in different domains
.
This paper provides a marketing plan for a proposed Head & Shoulders Olive Oil Extracts shampoo brand. Internal and external market analysis has been provided using SWOT, PESTEL, and Porter 5 Force Model. A thorough marketing strategy has been provided though 4 Ps Marketing Mix model along with a detailed assessment of value to consumers as a consequence of the marketing strategy.
Marketing Plan, Hair & Beauty Products, SWOT, Porter’s 5 Force Model, PESTEL, Marketing Mix, Customer Value. IOARP Journal of Business and Management144 Downloads