On Developing a Marketing Plan to Introduce Hair & Beauty Products

Yousaf Raheel

Abstract

This paper provides a marketing plan for a proposed Head & Shoulders Olive Oil Extracts shampoo brand. Internal and external market analysis has been provided using SWOT, PESTEL, and Porter 5 Force Model. A thorough marketing strategy has been provided though 4 Ps Marketing Mix model along with a detailed assessment of value to consumers as a consequence of the marketing strategy.

Keywords   Marketing Plan, Hair & Beauty Products, SWOT, Porter’s 5 Force Model, PESTEL, Marketing Mix, Customer Value.

Journal   IOARP Journal of Business and Management
Volume   Volume 4
Issue   Issue 1, June 2024
Date Published   30 June 2024
Published in   IOARP Journal of Business and Management
Date Appeared in GDL   15 July 2024

Pages   9
Global Digital Library Number   GDL-IOAARP-JBM04-005
ISSN  
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