Strategic Management Case Study of a UK-based Retailer

Waseem Ahmed

Abstract

Tesco is the third-largest retailer in the world measured by gross revenues and ninth-largest retailer in the world measured by revenues. This paper analyses the strategic management at Tesco in different dimensions. We attempt to study its business economics using objectives and mission statement, PESTEL analysis, and SWOT analysis. We analyse its strategy and processes by evaluation of the alignment of company’s direction with its vision statement, and through the use of balance scorecards and utilising game theory technique. We also explore the aspects of the international expansion strategy of Tesco by evaluating various positional international markets and through employing PEST analysis.

Keywords   International Expansions, PESTEL Analysis of Tesco, SWOT Analysis of Tesco, PEST Analysis of Tesco, Game Theory

Journal   IOARP Journal of Business and Management
Volume   Volume 3
Issue   Issue 1, December 2023
Date Published   December 2023
Published in   IOARP Journal of Business and Management
Date Appeared in GDL   15 January 2024

Pages   13
Global Digital Library Number   GDL-IOARP-JBM03-002
ISSN  
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