Strategic Planning: Analysis of the Past, Present, and Future Strategies of the Vodafone

Azhar Khan

Abstract

This paper provides an evaluation of the past, present, and future strategic plans of Vodafone. To design any strategy for the future, it is imperative to analyse the important parts of strategic plans of the company in the past. Thus, in this work, we provide a detailed analysis of Vodafone’s strategic plan for the past decade. Similarly, to identify the aspects of strategic importance for Vodafone in the present times, this work provides an overview of the key components of the current strategic plan of Vodafone. Finally, based on the study of the past and present strategies, and critical variables affecting telecom industry in general and Vodafone in particular, this work proposes some critical components of the future strategic plan for Vodafone. Based on the analysis, as part of this work, we also propose various improvements to the value chain of Vodafone.

Keywords   Strategic Plan, SWOT Analysis, Value Chain

Journal   IOARP Journal of Business and Management
Volume   Volume 1
Issue   Issue 1, December 2016
Date Published   31 December 2016
Published in   IOARP Journal of Business and Management
Date Appeared in GDL   15 January 2017

Pages   9
Global Digital Library Number   GDL-IOARP-JBM01-003
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