Analysis of the Impact of Media in the US Elections

Abstract

New Media has played an increasingly central role in American elections since they first appeared in
1992. While television remains the primary source of election information for a dominant part of voters, digital communication platforms have become prominent. New Media have activated changes in the campaign strategies of political parties, candidates, and political associations; reshaped election media coverage; and influenced voter commitment. The new media condition is dynamic and continues to develop in the novel, sometimes unanticipated, ways that have genuine ramifications for democratic governance and politics. The manner in which individuals, exchange ideas through digital media were intensified all through the election process. Online media have favorable positions over conventional media in view of its capacity to control message content. However, content on social media sites tends to be unfiltered, allowing inaccuracies disseminated. The 2016 presidential election is an example of how citizens must “make sense of the world” by making a “sense of the flood of information