Vol. 1 No. 1 (2016): JBM

Articles

• Strategic Planning: Analysis of the Past, Present, and Future Strategies of the Vodafone

  Azhar Khan

  • PDF

• Internal and External Analysis of a UK Retailer and Identification of Variables for Assessment

  Babar Zaman, Mohammad A Shahzad

  • PDF

• Creating Brands for Airline Industry – Marketing Planning to Launch a Commercial Helicopter Service

  Adnan Ashraf, Yousaf Raheel, Muhammad Adeel3, Muhammad Adeel

  • PDF